The Supporter Engagement Blog – Medium

The Supporter Engagement Blog

The Supporter Engagement Blog

Christians Against Poverty’s Experience and Engagement Dashboard

How do you measure supporter experience and engagement? That’s a big question with many answers.

4 min readDec 5, 2022

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Christians Against Poverty’s Experience and Engagement Dashboard

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The Supporter Engagement Blog

Engagement Scores: How to use them effectively

So, you know what Engagement Scores are. You know that they can provide rich insights on supporter engagement (if not, you can read this…

4 min readNov 7, 2022

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Engagement Scores: How to use them effectively

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The Supporter Engagement Blog

Supporter Centricity, Supporter Experience, and Supporter Engagement. What’s the difference?

Over the past ten years, these terms have been bandied around a lot in the charity sector. Some might call them buzz words.

3 min readOct 28, 2022

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Supporter Centricity, Supporter Experience, and Supporter Engagement. What’s the difference?

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The Supporter Engagement Blog

Technology and tools for improving the supporter experience

All the context you need to have meaningful conversations with your technical teams and suppliers

2 min readOct 18, 2022

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Technology and tools for improving the supporter experience

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The Supporter Engagement Blog

Supporter Engagement Score Fundamentals

What engagement scores are and tips for developing one at your charity.

5 min readMar 17, 2022

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Supporter Engagement Score Fundamentals

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The Supporter Engagement Blog

Why does the supporter experience matter?

And my top recommendations for making meaningful improvements (and thereby increase income)

5 min readNov 27, 2020

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Why does the supporter experience matter?

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The Supporter Engagement Blog

How the global pandemic might be the perfect opportunity to focus on the Supporter Experience

And how a new online tool from the Chartered Institute of Fundraising can help signpost the path forward

2 min readNov 10, 2020

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How the global pandemic might be the perfect opportunity to focus on the Supporter Experience

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The Supporter Engagement Blog

The Children’s Society’s Email Impact Score

Many charities struggle to meaningfully measure email success. Sure, we all look at the clicks and the open rates, but how often do we…

4 min readJun 24, 2019

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The Children’s Society’s Email Impact Score

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The Supporter Engagement Blog

Greenpeace’s Supporter Journeys Infrastructure

For international charities as large and diverse as Greenpeace, ensuring that all communications are supporter-centric can be a challenge…

3 min readJun 17, 2019

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Greenpeace’s Supporter Journeys Infrastructure

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The Supporter Engagement Blog

Welcome to the Supporter Engagement Blog.

Hi, I’m Anna Hessenbruch and I’m the Supporter Experience Strategist for the NSPCC. I also sit on the Supporter Experience Special…

2 min readMay 23, 2019

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Welcome to the Supporter Engagement Blog.

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The Supporter Engagement Blog

The Supporter Engagement Blog

I’m Anna, and this is my blog to document best practice, tools and approaches being used by charities to improve supporter engagement. All views are my own.

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