And my top recommendations for making meaningful improvements (and thereby increase income) Supporter Experience is the term used to describe the way supporters feel when they are interacting with a charity. The experience is malleable and ever-evolving with every touch point, as well as cumulative over time. Supporter experience’s more…

And how a new online tool from the Chartered Institute of Fundraising can help signpost the path forward — There’s no denying it. 2020 has been a very rough year for charities. From disrupted service delivery to massive gaps in fundraising income, many charities are having to take a step back and take stock of their priorities and ambitions moving forward. It has, of course, also been a very rough year for us as individuals. Despite all the turmoil, we have seen…

Many charities struggle to meaningfully measure email success. Sure, we all look at the clicks and the open rates, but how often do we actually use data to properly inform our comms planning? And even when we do, it tends to be in team silos rather than organisationally. Anne Ewen…

Hi, I’m Anna Hessenbruch and I’m the Supporter Experience Strategist for the NSPCC. I also sit on the Supporter Experience Special Interest Group committee for the Institute of Fundraising, and chair the Supporter Experience Network for charity professionals. I have created this blog to shine a light on how charities…